Waitrose to launch Great British Home Brew Challenge
Waitrose is partnering with craft brewery Thornbridge and Brew UK to find the UKs best home brew.
Due to launch on 1 June, the first ever Home Brew Challenge will see the winning beer appear on Waitrose shelves across the UK.
Budding home brewers will be encouraged to enter for the chance to see their own recipe transformed by Thornbridge into a commercial craft beer.
Waitrose beer buyer Kate Prall explained: “This is a hugely exciting project for us, and it comes at a very important time in the history of craft breweries. The resurgence in popularity of both craft breweries and people trying out their own homemade beers means that we’re bound to get some amazing entries to our competition, which we’re looking forward to tasting.”
The winning beer will be chosen by an expert panel and will be available in 60 Waitrose shops from October 2014.
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