Waitrose to export branded products from smaller premium producers
Waitrose has announced plans to develop an export business for branded products from smaller premium producers after seeing an uplift in products sold overseas.
The retailer, which already exports own label products to 50 countries worldwide, is now planning to export products from brands such as Cornish Sea Salt, Doves Farm Organic, along with smaller premium producers like the Windsor and Eton Brewery, and Pooch and Mutt Petfood.
David Morton, Waitrose director of business to business, said: "Our own label exports are now an established part of our business - with markets ranging from Chile to South Africa.
"However, there's also a significant appetite from retailers overseas for the premium British brands and niche brands from smaller producers that we sell in our UK shops - and we're developing our export business in response to that demand."
In the last financial year Waitrose saw a 30% uplift in its export business which is focused on supplying premium supermarkets and department stores across the world.
The retailer said a deal with Unimarc supermarkets in Chile had been particularly successful with products such as essential Waitrose Mayonnaise generating “phenomenal” demand.
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