THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose to build frozen meat factory

Waitrose has confirmed that it is to build its own factory to produce frozen meat products after it withdrew its Essentials frozen beef meatballs from sale amid fears that they might contain pork.

GENERAL MERCHANDISE

Waitrose to build frozen meat factory

Waitrose has confirmed that it is to build its own factory to produce frozen meat products after it withdrew its Essentials frozen beef meatballs from sale amid fears that they might contain pork.

The new unit is expected to be operational within the next three months and will be based at long term supplier Dovecote Park’s state of the art facility in Yorkshire.

Dovecote Park has been exclusively supplying Waitrose with fresh beef products such as burgers, steaks and joints since 1997. Waitrose said that all beef processed by Dovecote Park was sourced from a known and trusted group of British farmers with none bought on the open market.

The supermarket is the latest retailer to get caught up in the recent scandal across Europe regarding the mislabelling of meat products. In recent weeks Waitrose has taken the precautionary action of removing two frozen meat products which were not produced by Dovecote Park.  

While frozen beef burgers were put back on sale after tests confirmed that the meat in the product was 100% beef, a test on frozen meatballs showed that the products might contain some pork and they were subsequently taken off sale. Neither the frozen beefburgers nor frozen meatballs tested positive for horse meat.

Waitrose managing director Mark Price said: "Our customers rightly expect the highest standards of product quality and integrity from us and we won’t let anything stand in the way of our delivering this.

"Dovecote Park is a dedicated supplier to Waitrose. They share our values and our commitment to British farming so extending our joint activities into a range of frozen meat products is a tremendously positive move."


 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019