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Waitrose scheme supports independent living

Waitrose is providing additional security for potentially vulnerable customers who live alone through an opt-in ‘first alert’ scheme using secondary contacts through its online grocery delivery service.

GENERAL MERCHANDISE

Waitrose scheme supports independent living

The scheme enables customers to add an emergency secondary contact number of a family member, neighbour or remote carer to their Waitrose.com accounts. In the event that a Waitrose delivery driver is unable get a response from a customer when attempting to deliver their shopping, a partner from the local branch will be able to alert the customer’s secondary contact.

With Age UK reporting that over 3.8 million people aged over 65 are currently living alone, Waitrose hopes that the scheme will provide reassurance to both customers and their families while also helping elderly or disabled people to remain independent for as long as possible.

Tina Varns, Waitrose community, sustainability and ethical sourcing manager said: “Our branches already provide assisted shopping for those who need help in-store but this scheme goes one step further by supporting those who may be reliant on online deliveries. We want all of our customers to enjoy a safe and comfortable shopping experience and we hope that the Secondary Contact option will provide added reassurance for our customers and their families and friends.”

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