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Waitrose sales up 6.5% in run-up to Christmas

Waitrose enjoyed strong trade in the run-up to Christmas with sales rising by 6.5% year-on-year in the two weeks to 27 December.

GENERAL MERCHANDISE

Waitrose sales up 6.5% in run-up to Christmas

Champagne sales were up 14% compared to the same period in the previous year, while sales of sparkling wine and whisky increased by 20% and 22% respectively.

Sales of table stationery, including napkins and tablecloths, climbed by 24% on the year, while baubles and decorations surged by 143%. Sales of crackers rose by 13%.

Turkey sales continued to be strong, rising by 10.9%. Other popular items included frozen lobster and party foods such as mini beef Yorkshire puddings and savoury pastry whirls.

Meanwhile, sales of Waitrose's Christmas cheese range grew by 38.8% for the Christmas week with sales of top tier cheeses climbing by 35.7%.

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