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Waitrose sales up 5.2% last week

Waitrose increased its sales by 5.2% year-on-year last week as customers started making preparations for Christmas.

GENERAL MERCHANDISE

Waitrose sales up 5.2% last week

Sales of ingredients for Christmas baking achieved double-digit growth with sales of currants, cherries, and sultanas and raisins rising by 28%, 58% and 14% respectively. Other products seeing strong increases included almonds, dark brown sugar and suet.

Shoppers also turned to ready made cakes as Christmas cakes sales surged by 145%. Christmas puddings and stollen were also popular with sales rising by 45% and by 65% respectively.

Customers were getting in the Christmas mood in other ways too, such as buying cards, crackers and wrapping paper which saw sales rise 17%. Sales of festive wreaths and garlands jumped by 71%, while decorations, including Christmas lights, were up 63%.

Rupert Thomas, marketing director at Waitrose, said: “Advent is just around the corner, Christmas is in the air and customers are embracing the festive spirit with divisional sales at Waitrose, excluding fuel, up 5.2% last week.

“The colder weather's been evident in our sales. Compared to last year, tea is up 9%, as customers turn to a warming brew. Hearty meals are clearly on the table, with sales of slow cooked meats and pies both up 50%, while sausages and beef have each had a 9% boost.”

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