Waitrose sales up 4.2% last week
The retailer’s Christmas advert featuring a girl making gingerbread biscuits boosted sales of bakery items with sales of ginger rising by 17% and cake decorations by 15%. In addition, mincemeat sales grew by 60%.
More than 150 branches are providing free in-store gingerbread icing stations to encourage children to try baking.
Stationery sales, including cards and wrapping paper, rose by 12%, while Christmas cracker sales climbed by 15%.
Meanwhile, hot meat pies were in demand with sales up 50% and the Waitrose Indian ready meal selection had its best week ever with sales rising by 64%.
Waitrose also opened its new-look Waitrose Food & Home store in the week which features its second cookery school. The retailer said sales at the store had “exceeded all expectations”.
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