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Waitrose sales edge up 1.1% last week

Waitrose saw its sales edge up by 1.1% excluding fuel last week despite tough comparatives with the same period last year and continued food price deflation.

GENERAL MERCHANDISE

Waitrose sales edge up 1.1% last week

The warmer sunshine mixed with overcast and showery spells boosted sales of outdoor plants which the supermarket said had a “stellar” week. Lupins proved particularly popular following their appearance at the Chelsea Flower Show.

Sales of sun care products were up 25% while ice cream sales rose by 18% year-on-year.

Meanwhile, English wine enjoyed a surge in sales due to Engllsh Wine Week, with demand up 103%.

Other items achieving buoyant sales included British asparagus and Jersey Royal potatoes.

The warmer weather also helped cider sales to jump by 25%, while the popularity of the supermarket’s gin showcase helped to increase sales by 57% on the previous year’s event.

 

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