Waitrose sales boosted by warmer weather
Waitrose benefited from the sunshine in the week to 17 May as the supermarkets total sales excluding petrol rose 7% year-on-year.
The warm spell led to sales of suncare products leaping by more than 216% while sales of barbecue meats climbed 107%. Fresh fruit also did well with demand for strawberries up 90% and peaches and nectarines up 30%.
In addition, soft drinks sales rose by 57% while demand for beers was up 25% on last year as customers increasingly bought world beers.
Sales at Waitrose shops at Welcome Break motorway service stations had a 12% jump in the week as the retailer opened its 29th Welcome Break branch on the M1 in Leicester.
David Jones, supply chain director at Waitrose, said: “With the trading week seeing some of the warmest weather so far this year, sales at Waitrose continued strongly with total sales (excluding petrol) up 7% on last year. The relaunched Waitrose Cellar wines website also enjoyed a successful first week, with sales up 52% compared to last year.”
Online sales at Waitrose.com rose by 51.8% year-on-year.
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