THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose sales boosted by bank holiday

Waitrose has reported that sales edged up 0.5% last week despite tough comparatives against the equivalent week last year.

GENERAL MERCHANDISE

Waitrose sales boosted by bank holiday

Waitrose has reported that sales edged up 0.5% last week despite tough comparatives against the equivalent week last year.

As customers geared up for the bank holiday weekend, sales of flowers and plants from WaitroseFlorist.com were up 40% year-on-year. Meanwhile, sales of barbecue tools and accessories surged by 68% with sales of speciality sausages up 11%.

Prepared salads and vegetables also performed well, with sales increasing by 5% and 6% respectively. 

The supermarket said customers were in the mood to celebrate the extra day off and perhaps the arrival of a new Princess. Sales of Waitrose's relaunched range of celebration cakes were up 9% while champagne sales on Waitrose's specialist wine website WaitroseCellar.com were up 43% on last year.

Rob Collins, retail director at Waitrose, added: “Despite the high hopes for the weather we were also prepared for a gloomier bank holiday, with sales of frozen pies up 12% and soups increasing by 9%, as customers stocked their fridges and freezers with warming foods ready for the drop in temperature. The Charlie Bigham ready meal range was also a hit, up by 44% on last year. Somewhat bizarrely, sales of essential Waitrose Pigs in Blankets were up an impressive 72%, perhaps served as an accompaniment to a Sunday roast.”

The supermarket said start of the Tour de Yorkshire also influenced shopping habits, with French food and wine flying off the shelves. Sales of President Brie and Camembert cheeses were up by 40% on the previous year while patisserie sales rose by 24%. Sales of wines from the French region of Bordeaux also increased, rising by 40%.  

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019