THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose pledges commitment to sugar reduction

Waitrose has announced plans to reduce sugar in its range of breakfast cereals during 2016 by stripping out more than 7.5 million calories or nearly two tonnes in the coming year.

GENERAL MERCHANDISE

Waitrose pledges commitment to sugar reduction

Waitrose has announced plans to reduce sugar in its range of breakfast cereals during 2016 by stripping out more than 7.5 million calories or nearly two tonnes in the coming year.

The commitment will include a 15% sugar reduction in its cornflakes and a significant reduction in other popular own brand products such as honey and nut cornflakes and choco pops.

Waitrose said the changes to breakfast cereals will mean that it will have removed nearly 25 tonnes of sugar from its own label products by the end of this year across a variety of categories.

The work builds on the supermarket's efforts to reduce sugar content over the last year. To date a total of seven tonnes of sugar have been removed from chilled juices, and 14.6 tonnes removed from own label yoghurts.

In addition, Waitrose has reduced the sugar content of undiluted juices, cordials and squashes by between 5% and 15% without the use of sweeteners, and by between 10% and 30% for fizzy drinks.

Waitrose nutrition manager, Moira Howie, said: “Breakfast is an essential part of a healthy lifestyle so Waitrose will continue to focus attention on cereals and other popular breakfast choices such as sweet pastries, smoothies, yoghurts and juices in the coming year, so we really can help customers make a healthier choice.

“We have already made significant progress in reducing sugar across everyday items like drinks and yoghurts. However, it is not simply a question of removing sugar we are also adding healthier ingredients which have nutritional benefits into our own label range, such as wholegrains, vegetables and fruit.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues