Waitrose partners with Kidstart to help parents save for childrens' futures
This money is then saved for their children to help with future expenses such as university fees or setting up home.
Since its launch three and a half years ago, KidStart has helped thousands of families put aside millions of pounds through its "save as you shop" approach.
Under the new partnership, KidStart members who shop for groceries at Waitrose.com will receive 1% back for their children on all orders over £50, rising to 1.2% back on orders over £100. Members will also have access to unique offers, recipes and other bespoke content.
Simon McTiernan, online marketing manager at Waitrose said: "Waitrose.com is pleased to be partnering with KidStart, giving parents the knowledge that a percentage of everything they spend on their online weekly shop will be saved for their kids’ futures."
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