THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose launches value campaign

Waitrose has launched a multi-channel value campaign in response to Tesco’s Big Price Drop

GENERAL MERCHANDISE

Waitrose launches value campaign

The '1,000s of ways to great value' campaign will see the grocer matching the Tesco price of over 1,000 branded proucts as well as offering 1,000 products on special promotions such as buy one, get one free.

Waitrose said the campaign will be its biggest ever focus on value, followed by the launch of its essential Waitrose range in 2009, and the launch of its Brand Price Match in 2010.

The campaign will run 6-26 October and will incorporate a high profile TV, press, online and mobile display ad campaign, supported by in-store marketing and customer communications.

Marketing director Rupert Thomas said: "Our customers are telling us that value is now more important than ever - and they want it with no sacrifice on quality, innovation or service. It's our biggest-ever value campaign because our position on value has never been stronger."

Waitrose worked with creative agency Bartle Bogle Hegarty on the ad campaign, with Manning Gottlieb OMD carrying out the media planning and buying.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing