THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose launches value campaign

Waitrose has launched a multi-channel value campaign in response to Tesco’s Big Price Drop

GENERAL MERCHANDISE

Waitrose launches value campaign

Waitrose has launched a multi-channel value campaign in response to Tesco’s Big Price Drop

The '1,000s of ways to great value' campaign will see the grocer matching the Tesco price of over 1,000 branded proucts as well as offering 1,000 products on special promotions such as buy one, get one free.

Waitrose said the campaign will be its biggest ever focus on value, followed by the launch of its essential Waitrose range in 2009, and the launch of its Brand Price Match in 2010.

The campaign will run 6-26 October and will incorporate a high profile TV, press, online and mobile display ad campaign, supported by in-store marketing and customer communications.

Marketing director Rupert Thomas said: "Our customers are telling us that value is now more important than ever - and they want it with no sacrifice on quality, innovation or service. It's our biggest-ever value campaign because our position on value has never been stronger."

Waitrose worked with creative agency Bartle Bogle Hegarty on the ad campaign, with Manning Gottlieb OMD carrying out the media planning and buying.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‚Äėsmall and beautiful‚Äô solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process