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Waitrose launches ad campaign for Pick Your Own Offers scheme

Waitrose has launched its first TV advertising campaign to highlight its money-saving Pick Your Own Offers scheme.

GENERAL MERCHANDISE

Waitrose launches ad campaign for Pick Your Own Offers scheme

Waitrose has launched its first TV advertising campaign to highlight its money-saving Pick Your Own Offers scheme.

The new 40 second advert, which aired for the first time on ITV1 during the National Television Awards yesterday, is set to the soundtrack of 'Monday, Tuesday, Wednesday (I Love You)' by Betty Driver which was recorded in 1949. The advert follows a similar style to the Christmas and Autumn adverts made for Waitrose by creative agency adam&eveDDB.

A full print and digital campaign will follow the TV advert and Waitrose has also created a Pick Your Own Offers app which has been updated to enable customers to edit their picks more easily.

The Pick Your Own Offers scheme offers myWaitrose members the opportunity to choose ten products to save 20% on every time they shop. Since its launch last year, the scheme has signed up a million customers.

Rupert Thomas, marketing director at Waitrose, said: “The idea of saving regularly really appeals to shoppers, with many choosing items that they usually buy every week to generate on-going savings. Along with Brand Price Match and our other promotions, Pick Your Own Offers shows we offer exceptional value for great quality products.”

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