Waitrose helps UK farmers with their cosmetically imperfect fruit and veg
Waitrose has vowed to help the UKs farmers by ensuring they have a market for fruit and vegetables affected by the unseasonably wet weather this summer.
The grocer said that fruit and vegetables that are of excellent quality but cosmetically imperfect are being sold in its 280 shops, alongside the regular perfect produce.
Alan Wilson, Waitrose’s technical manager (agronomy) explained: "This season, from a dry start, has become one of the wettest we’ve ever known which has given farmers all kinds of challenges, from poor germination, crops rotting in the fields to simply not being able to access land to harvest.
"To help our farmers we operate a system that allows us to sell good quality but cosmetically imperfect fruit and vegetables. This can be from simple things such as accepting more mud on peas and beans than usual to shorter carrots, thinner parsnips or smaller strawberries.
"British farmers are having a tough time in this weather and it is important that we support them wherever we can."
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