Waitrose expands its global reach with two new export deals
Waitrose has added Mauritius and Dominica to its growing export business to take the total number of countries outside of the UK where the grocer has a presence to 58.
The new agreement will see Waitrose supply more than 140 products to the Save a Lot store in Dominica. Foods being shipped to the Caribbean country will include items such as baked beans and rich tea biscuits, as well as English mustard.
Meanwhile, three of the largest shops in the Mauritius Food Lovers Market group will be supplied with Waitrose products, including apple sauce and muesli.
David Morton, Waitrose business to business director said: “We’ve continued to expand our global presence and appeal over the past year. We always tailor our ranges to suit local tastes but find the best-sellers tend to be food and drink associated with Britain such as tea, biscuits and jam. We have also added Waitrose stocked branded goods to our own label portfolio and most of these are smaller British suppliers that Waitrose has championed which are not otherwise available outside the UK.”
Waitrose first started exporting products in 1996 and now has a presence across five continents in countries such as Hong Kong, New Zealand, Ghana, Bermuda and South Korea.
