Waitrose expands its activities as a broadcaster and publisher
Waitrose has unveiled plans to build its activities as a broadcaster and publisher.
As it celebrates the 200th edition of its weekly customer newspaper Waitrose Weekend, the supermarket is increasing the number pages and extending its team of well-known writers.
Meanwhile Waitrose TV, the brand's online television portal, is adding more broadcasts to its yearly schedule including interviews by chat show host Michael Parkinson and more live programming.
Rupert Thomas, Waitrose marketing director, said: “It used to be that you’d head down to your supermarket for your weekly groceries, but now you're just as likely to pick up inspiration from your supermarket at home or online.
"Producing high quality content is absolutely key to building a bond with our customers - whether in the form of great thought provoking journalism within Waitrose Weekend or must-see interviews on Waitrose TV."
Launched four years ago, Waitrose Weekend sees 400,000 copies picked up each week. As well introducing a new format and increasing the number of pages from 30 to 40, Waitrose has signed up a new line-up of writers including Sue Perkins, John Humphrys, Rachel Johnson, Quentin Letts and Mariella Frostrup who will work alongside the existing team of Fi Glover, Brian Turner, Alan Titchmarsh, Clare Balding and Jonathan Agnew.
Last year, Waitrose became the new publisher of Britain’s best-selling restaurant guide The Good Food Guide. Waitrose also publishes the monthly cookery magazine Waitrose Kitchen.
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