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Waitrose enjoys record Christmas trade

Waitrose said it saw “exceptional” trade in the run-up to Christmas and New Year’s Eve, with total sales up 8.8% on the same period last year and like-for-like sales up 5.4%.

GENERAL MERCHANDISE

Waitrose enjoys record Christmas trade

Trade was the supermarket’s strongest ever for the period which ran from 18 to 31 December, with sales reaching the £300 million mark in the period for the first time.

The particularly strong finish to the year follows a record performance for the supermarket in the extended Christmas trading period. Waitrose announced last week that sales for the period Sunday 4 November to Monday 24 December were up 7.7% and like-for-like sales up 4.3%, representing the supermarket's biggest Christmas on record.

Sales accelerated as Christmas and New Year drew closer and customers bought champagne and party food for entertaining.

Waitrose managing director, Mark Price, said: "Our sales for the festive period as a whole have been record-breaking but the 12 trading days leading up to New Year's Eve were exceptional as customers got ready for family entertaining and parties. The combination of our inspiring celebratory food and drink together with great value and offers proved to be a winning combination."


 

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