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Waitrose  enjoys record breaking Easter

Waitrose enjoyed its biggest ever week outside of Christmas in the week ending 30 March as total sales reached £140.7 million. This was a 33.9% increase on the same week last year and a 14.8% rise on Easter week 2012.

GENERAL MERCHANDISE

Waitrose enjoys record breaking Easter

Waitrose enjoyed its biggest ever week outside of Christmas in the week ending 30 March as total sales reached £140.7 million. This was a 33.9% increase on the same week last year and a 14.8% rise on Easter week 2012.

Online sales at Waitrose.com also had a record breaking week, again the biggest week outside of Christmas, with sales up 93% on the same week last year and by 57.8% when compared to last year's Easter week. 

The grocer said it saw record sales of confectionery and lamb with sales of Easter confectionery rising 29% on Easter week last year and sales of pre-packed lamb up 49% year-on-year.

Hot cross buns and service counter fish also sold well as customers kept to a Good Friday tradition. Wine saw a 500% surge in sales due to a 25% off fine wine promotion held over the weekend. 

Waitrose supply chain director David Jones added: "Easter cookie cutters were a must-have after being featured on 'The Great British Bake Off Easter Masterclass', as Paul Hollywood and Mary Berry used them to prepare Easter shortbread." 


 

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