THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Waitrose bags England cricket team sponsorship deal

Waitrose has signed a three-year deal with the England & Wales Cricket Board to become the new team sponsor of England Cricket from next year.

BRANDS

Waitrose bags England cricket team sponsorship deal

Waitrose has signed a three-year deal with the England & Wales Cricket Board to become the new team sponsor of England Cricket from next year.

As part of the sponsorship deal, the Waitrose logo will feature on all England teams' playing and training wear from the Investec Test Series against Sri Lanka in May 2014 and the prestigious home Series against India in 2014 and Australia in 2015. The sponsorship period will also cover the ICC World Cup in Australia and New Zealand in 2015, the ICC T20 World Cup and Women’s World Cup in India in 2016, and the 2016 tour of South Africa.

ECB chief executive David Collier said: "We are delighted to welcome Waitrose as the new sole sponsor of our England teams. The organisation begins their relationship with the sport with one of our marquee partnerships, and as a brand with a rich history synonymous with quality, they are a perfect fit for the ECB and our values. 

"The partnership will allow us to engage further with a mass, family audience which will inevitably help us achieve our aim of inspiring the nation to play, attend and follow more cricket."

Rupert Thomas, marketing director of Waitrose, added: "Millions of people play and watch cricket in the UK and at the heart of the game is the cricket tea which of course Waitrose is perfectly placed to provide. We look forward to developing this exciting relationship and bringing benefits to our customers, the Partners who work at Waitrose and the wider community." 

As part of the agreement, Waitrose will benefit from a range of rights and assets which will include advertising in international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes. The agreement also includes a community and recreational project for the sport. 



 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues