Waitrose appoints Ocado executive as head of omni-channel delivery
Joining Waitrose in June, Rivenell’s new role replaces that of head of online and retail development which was previously held by Nick Marley.
Commenting on Rivenell's appointment, Waitrose e-commerce director Robin Phillips said: "His remit will include the development of cross-channel strategies for mobile and collection services, bringing together online and in-shop customer shopping experiences."
Rivenell joined Ocado in 2008, most recently holding the position of head of product and user experience.
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