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Waitrose wins record share of the grocery market

Latest figures on the grocery market show that Waitrose achieved a record market share in in the 12 weeks to 12 October.

GENERAL MERCHANDISE

Waitrose wins record share of the grocery market

Latest figures on the grocery market show that Waitrose achieved a record market share in in the 12 weeks to 12 October.

Figures released by Kantar Worldpanel reveal that Waitrose increased its sales by 6.8% in the period to push its market share up to 5.2%.

Meanwhile, the opposite end of the market saw Aldi’s growth slow slightly compared to recent months, but sales were still up 27.3% versus last year resulting in a market share of 4.8%. Lidl’s sales grew by 18.1% with its market share standing at 3.5%.

The only one of the big four supermarkets to record growth was Asda with sales rising by 1% which boosted its market share to 17.3%.

Tesco saw its sales decline by 3.6% to leave its market share at 28.8% while Morrisons’ market share fell to 11% with sales falling by 1.8%.

Sainsbury's also experienced a drop, with sales declining by 3.1% year-on-year and its market share falling to 16.1%.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “While the supermarkets are battling it out on price, the real winners are consumers. Extensive price cutting by some supermarkets in a bid to win the price war means that customers are saving on everyday items such as vegetables and milk.

“While price is a key battle ground among the big four, at the top end of the market Waitrose secured a record grocery market share of 5.2%. Impressively, it has boosted its sales by 6.8% over the past year, continuously growing its sales every month since March 2009.”

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