THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Waitrose & Partners adopts productDNA as its preferred product data platform

Waitrose & Partners adopts productDNA as an example of the retail industry coming together to improve product information


Waitrose & Partners adopts productDNA as its preferred product data platform

Waitrose & Partners adopts productDNA as an example of the retail industry coming together to improve product information

GS1 UK has revealed that Waitrose & Partners has joined the ranks of retailers Tesco and Ocado in adopting the industry-designed product data sharing platform, productDNA.

productDNA is a single catalogue of high-quality, independently-verified data that enables grocery retailers to have access to a central, trusted database in which suppliers can update product information.

This will streamline the process of listing new, branded product lines and updating product information on packaging.

Siobhan Bowie, partner and product programme supplier management lead at Waitrose, said: “productDNA is a great example of how the industry has come together for the benefit of our customers. It will ensure that product information is up to date so that customers can make informed purchasing decisions.”

Bowie added: “GS1 UK is the perfect partner to drive this initiative forward and we are looking forward to working more closely with GS1 UK to encourage adoption of productDNA across our supplier base.”

Gary Lynch, CEO at GS1 UK, said: “We are delighted that Waitrose has adopted productDNA. This gives us further proof that trusted product data is something of great importance to the wider retail industry.”

“We are looking forward to working more closely with Waitrose over the coming months, helping spread the word about the benefits of productDNA to their suppliers.

Created by the industry for the industry, the key benefits of the productDNA platform for the UK grocery sector include:
• A common data model using an industry-agreed set of product attributes – creating a shared language across all retailers
• A single system for suppliers to enter their new lines data once and share it with multiple trading partners – removes admin and duplication
• A simpler, more intuitive product catalogue shared between retailers and suppliers – reducing the time spent on data collection and increasing the time available to focus on improving the customer experience
• Third-party physical product verification underpinned by GS1 standards – checks on dimensions, barcodes and back of pack improves the overall quality of product data and increase consumer confidence
• Greater trust and transparency for consumers, improving the overall shopping experience

For more information and to register your interest, visit

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy