Waitrose debuts new low fat food range
The You Count range, part of the healthy eating Love Life range, features lower fat versions and calorie controlled portions of food items such as cereal bars, yogurts, sandwiches and pasta dishes.
Waitrose said the new range aims to help customers eat 500 fewer calories per day. The front of each pack features brightly coloured calorie counts to enable customers to keep track of calories while they shop. In addition, Waitrose has made a number of suggested meal plans available online and in the Waitrose Love Life magazine.
Joanne Lunn, Waitrose nutritionist explained: "Everyone diets in their own way and the launch of you count helps you to do just that. We have developed a great tasting range of products that make it really easy for you to keep track of the number of calories you are eating each day."
She added: "We've provided breakfast, lunch and dinner ideas, along with some perfectly portioned snacks and desserts - I think you will be surprised at the number of options you have."
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