Voucher specialist calls for unity in retail industry to address slump in retail sales
Voucher code website DiscountVouchers.co.uk has called on retail industry players to work together to address the slump in retail sales seen in May. He also said that they should find more creative ways to attract shoppers back to both the high street and online.
The call follows latest figures released by the British Retail Consortium which showed 2.1% fall in retail sales for May, and a reduced growth in online sales of 10.4%.
Doug Scott, managing director of DiscountVouchers.co.uk, commented: "It is understandable that people are watching their budgets as finances remain tight, but that doesn't mean that this feeling of negativity need surround the retail industry. There has been a trend for blaming online businesses for the fall in high street sales – but by utilising their offers we can help to send more people to their stores."
"There can be healthy competition between high street and online, but we need not be enemies. By working together we can impact positively on the high street and its sales figures – we can help to deliver a better shopping experience which in turn will lead to an increased footfall in stores."
The DiscountVouchers.co.uk website is visited by 75,000 people each day and with access to 800 retailers and has seen 64% increase in demand for vouchers since the start of 2011.
Scottt continued: "With so many shoppers these days being a lot more used to the ways of the web, social media and all, retailers do need to be smarter and more adaptable.”
"They can use the likes of Twitter and Facebook to follow new deals and offers and can compare prices from all around the world. This means that retailers need to commit more resources to coming up with creative online and high street ways of attracting shoppers back."
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