THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Visits for Ping golf clubs up by 427% after Oosthuizen wins Open

Golf fans follow their sporting heroes online

OMNICHANNEL

Visits for Ping golf clubs up by 427% after Oosthuizen wins Open

Searches for Ping golf clubs rose dramatically after Louis Oosthuizen (winner) and
Lee Westwood (runner-up), who both use Ping clubs, dominated the 2010 British Open in July. Twenga, the shopping search engine, reveals that visits for Ping golf irons are up 427% over the last 30 days. Brits are clearly influenced by their sporting heroes whilst shopping online as Ping irons and wedges became the most sought-after clubs.
 
This trend can be backed-up with Nike lying in bottom place of the top five most popular golf club brands on Twenga as Tiger Woods, who is sponsored by Nike, missed the Open cut and continues to struggle with his swing.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing