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Visits for Ping golf clubs up by 427% after Oosthuizen wins Open

Golf fans follow their sporting heroes online

OMNICHANNEL

Visits for Ping golf clubs up by 427% after Oosthuizen wins Open

Golf fans follow their sporting heroes online

Searches for Ping golf clubs rose dramatically after Louis Oosthuizen (winner) and
Lee Westwood (runner-up), who both use Ping clubs, dominated the 2010 British Open in July. Twenga, the shopping search engine, reveals that visits for Ping golf irons are up 427% over the last 30 days. Brits are clearly influenced by their sporting heroes whilst shopping online as Ping irons and wedges became the most sought-after clubs.
 
This trend can be backed-up with Nike lying in bottom place of the top five most popular golf club brands on Twenga as Tiger Woods, who is sponsored by Nike, missed the Open cut and continues to struggle with his swing.

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