Vision Express unveils Heston Blumenthal range
The 'Heston Blumenthal' collection includes 36 frames for men and women featuring design and technical details such as three dot rivets, smooth brushed metals, beveled edges and brushed metal curves. Working alongside eyewear designers Inspecs, Blumenthal interpreted culinary themes to deliver frames in both plastic and metal.
Blumenthal said: "Having been a spectacle wearer for years I am acutely aware of the importance of quality eye care. I found the microscopic attention to detail needed when designing eyewear fascinating. Like great food, great eyewear is the result of meticulous attention to detail and a commitment to making a product that surpasses expectation, where every millimetre needs careful consideration."
Jonathan Lawson, chief executive at Vision Express, added: "Working with an iconic spectacle wearer such as Heston, who has an innovative approach to design and technology, is inspiring. The signature collection from Heston and Inspecs not only reinforces Heston's eye for detail and commitment to quality, but has also been developed at an accessible price point for our customers."
The collection will be available across Vision Express's 326 stores in the UK and Ireland priced from £179.
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