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Vision Express to launch eyewear range with Heston Blumenthal

Vision Express is to launch a range of eyewear in collaboration with celebrity chef Heston Blumenthal.

GENERAL MERCHANDISE

Vision Express to launch eyewear range with Heston Blumenthal

The optical retailer has confirmed that it will be working with Blumenthal on a new range of signature glasses and eyewear which will be available exclusively through the 326 Vision Express stores across the UK and Ireland.

Commenting on the collaboration Blumenthal said: "Both eyewear and eye care are obviously very important to me and I have been really impressed by the quality of my eye examination, which has already led to improvements in the visual quality of my leisure and work time."

Jonathan Lawson, chief executive officer at Vision Express added: "We are delighted to be working with Heston, whose passion for eyewear and eye care was evident from the start. We both have a clear common desire to drive higher levels of quality and innovation in British optical retail."

In 2011 Vision Express saw its pre-tax profits rise by 20% to £18.5 million. 

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