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Vision Express celebrates 25 year milestone with ‘Ride4sight’ fundraiser

Vision Express is celebrating 25 years of trading by organising a 176 mile bike ride to raise funds for its nominated charity The Childhood Eye Cancer Trust.

GENERAL MERCHANDISE

Vision Express celebrates 25 year milestone with ‘Ride4sight’ fundraiser

Around 40 volunteers from Vision Express will take part in the three-day ‘Ride4Sight’ challenge which will involve them cycling from the retailer’s very first store, which opened in Gateshead in 1988, to the Nottingham-based head office.

Four-time former Olympic cycling medallist Bryan Steel is helping to train the team for the challenge and will head up the cycle ride alongside Vision Express chief executive Jonathan Lawson. Paralympian and CHECT patron Darren Harris will also participate, riding on a tandem bike with Bryan Steel.

As well as volunteers based at the Vision Express Nottingham head office, cyclists will include staff from stores in Horsham, Scunthorpe, Salisbury, Buchanan, Hinckley, Farnham, Telford, Basingstoke, Newcastle, Bournemouth and Bude.

Sponsored by adaptive lens-maker Transitions Optical, the ‘Ride4Sight’ will begin from the Vision Express store in the Metro Centre, Gateshead on 11 October and will visit York, Doncaster and West Bridgford stores on the journey south. Family and supporters of the cyclists will join the ride for the final leg across a 2.5 km cycle path, before crossing the finish line at the Vision Express support office in Lenton, Nottinghamshire, on 13 October 2013.

Giving starter’s orders will be a handful of employees who are also celebrating almost 25 years of service to the company, since being part of the store team in Gateshead.

The cycle ride will be the pinnacle of the retailer’s 25 year celebrations, with stores nationwide marking the milestone with their own charity feats and fundraisers throughout September and early October.

Lawson said: “We’re extremely proud to be celebrating 25 years of successful trading. This milestone is no mean feat given the recent economic climate and it gives us the opportunity to join with our stores and customers nationwide in a meaningful way – helping to raise money for the Childhood Eye Cancer Trust, which we’ve supported as our nominated charity since 2010.

“In addition to ‘Ride4Sight’, our stores are rolling up their sleeves to run their own local events, and we’ve set ourselves a fundraising target in excess of £50,000, which we hope will make a real difference to CHECT.”

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