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Virgin Media to expand High Street presence

Virgin media has revealed that its next phase of expansion will include tripling its outlets from 27 to 70 within the next 12 months.

GENERAL MERCHANDISE

Virgin Media to expand High Street presence

The current total of 27 stores includes recently opened outlets in central Birmingham, Plymouth, Bromley, Leeds and Leicester. Neil B
erkett, Virgin Media's chief executive officer, said: "By increasing our high street presence, we'll be able to drive further growth whilst communicating the benefits of Virgin Media's products in a way that makes sense for consumers."

Peter Taddeo, Virgin Media's managing director of consumer retail, said: “Families up and down the country have made our broadband, TV and mobile services central to their entertainment needs. This expansion will reinforce Virgin Media's presence at the heart of communities across the UK and provide a valuable contact point for existing and potential customers."

Virgin Media is also introducing a new retail experience - shops without walls - or 'retail lite' sites. These sites will be set up in prominent locations within shopping centres across the country including Meadowhall in Sheffield, The Victoria Centre in Nottingham and The Ropewalk Shopping Centre in Nuneaton.

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