THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Virgin Holidays revamps retail model with 'inspiration' stores

Virgin Holidays has overhauled its approach to travel retail with the launch of a new concept store.

GENERAL MERCHANDISE

Virgin Holidays revamps retail model with 'inspiration' stores

Virgin Holidays has overhauled its approach to travel retail with the launch of a new concept store.

The first store, situated at the Bluewater shopping centre, includes a range of innovative features which have all been designed to evoke consumers’ senses as soon as they step inside the store with holiday scents and tastes of the world’s best holidays.

A dedicated ‘concierge’ will greet customers as they enter the store and guide them through five distinct feature areas.

These include a themed ‘island bar’ where customers can stop for a drink or relax in casual lounge style seating and a huge world map stretching across one wall, complemented with ‘viewfinders’ over Virgin Holidays destinations. Customers will be encouraged to ‘Take a Peak’ through the viewfinders to see video content from the location. There will also be a dedicated kids area to keep children entertained and customers will have the chance to try a fully functional Virgin Atlantic Upper Class chair.

Interactive content designed specifically for the store includes a street scene in Havana, a beach panorama in Antigua and a show reel of the top 10 city breaks including insider travel tips.

Lee Haslett, director of sales at Virgin Holidays, said: “At Virgin Holidays we like to do things differently, so while most stores are designed to sell, sell, sell – that isn’t the top of our agenda. We want to provide a retail space that is designed to inspire consumers through immersive experiences. You’d be very welcome to drop by for a drink and marvel at the world around you through some of the very best ground breaking technology.”

The revamped store, designed by Your Studio, will see additional employees being recruited to help ensure customers make the most of the immersive and improved experience.

Robert Goodman, Bluewater’s general manager, added: “Virgin Holidays is another great addition to Bluewater’s line-up of leading brands. Their pioneering retail concept is also a great fit with our philosophy of creating statement stores that focus on delivering a unique experience. We are confident the ground breaking new store will inspire our guests.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues