Victoria's Secret to open Brighton store
US lingerie brand Victoria’s Secret is to open its first Brighton store in Churchill Square Shopping Centre.
The centre’s owner Standard Life Investments has exchanged contracts with the brand on a 9,000 square foot unit formerly occupied by HMV on the Upper Mall.
The new store is one of only 30 planned new UK stores for Victoria’s Secret as it continues to expand across the country.
Due to open in the late spring, the shop will sell the full range of Victoria’s Secret lingerie as well as its Pink brand which is aimed at the younger market.
In addition, Spanish fashion brand Zara is upsizing to a 37,000 square foot store at the centre by taking the majority of the store previously occupied by BHS. Zara Home store will remain trading from its separate standalone store.
Ed Jenkins, head of UK retail for Standard Life Investments, said: “The arrival of Victoria’s Secret illustrates Churchill Square’s continuing appeal to leading international fashion retailers, which is reinforced by Zara doubling its presence in Churchill Square after ten years at the centre. These lettings will boost the centre’s appeal as a major fashion shopping destination in the South East attracting millions of shoppers each year.”
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