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Victoria's Secret to join Intu Lakeside

Lingerie brand Victoria’s Secret is to open a new 11,000 square foot store at Intu Lakeside.

GENERAL MERCHANDISE

Victoria's Secret to join Intu Lakeside

Due to open in time for Christmas trade, the store will be situated on the shopping centre's upper mall, adjacent to MAC, Hugo Boss, Tag Heuer, Goldsmiths Boutique, Hamleys and the recently opened Kurt Geiger shop.

Julian Wilkinson, regional director of Intu, said: “With 70% of customers being female and with a keen eye for fashion, we’re confident that an aspirational lingerie brand like Victoria’s Secret will flourish.”

As well as evolving its retail offer, Intu has acquired permission for a £100 million leisure development at Lakeside which will include a range of cafés, restaurants and family entertainment venues situated around a new public square.

In addition, planning permission has been granted for a hotel while outline planning consent has been obtained for a £180 million retail extension which will include improvements to transport links.

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