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Victoria’s Secret London flagship unveils multi-media customer experience

State-of-the art in-store technology at New Bond Street store connects up the customer journey and 'enhances the lingerie brand’s image'.

BRANDS

Victoria’s Secret London flagship unveils multi-media customer experience

State-of-the art in-store technology at New Bond Street store connects up the customer journey and 'enhances the lingerie brand’s image'.

PlayNetwork’s bespoke in-store technology includes 30 Sharp digital screens making up what is thought to be the largest video wall of its kind in Europe and which can be controlled remotely from virtually any smart device including iPad, iPhone and tablets.

Key to the Victoria’s Secret flagship is that multi-media is not an afterthought but integral to the whole project, redefining what is possible in-store.  Store fitting and furnishing have been specially designed to enhance the digital experiences.

The centre point of the store design is a mirrored hallway reflecting animation from the ultra-thin bezelled HD LCD video wall.  Video walls are integrated into the shop fitting (e.g. in cash and wrap areas), to complement the store environment and layout. Content is regularly updated including live feeds to the latest fashion shows, ensuring every visit to the store feels fresh and unique.

Aspirational audio content complements the digital atmosphere with a fun, US contemporary feel throughout the store including the Pink sub-brand department.  Discrete speakers are calibrated with three custom volume settings depending on the time of day which are controlled by store staff.

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