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Victoria's Secret heads for UK

US lingerie brand Victoria’s Secret has announced it will be opening a flagship store in London’s Mayfair. The store will occupy a 16,000 sq ft space in New Bond Street and will open in 2012.

GENERAL MERCHANDISE

Victoria's Secret heads for UK

If the new store is successful, the brand may also consider opening further stores across the country.

In an interview with Womenswear Daily, Martyn R Redgrave, executive vice president and chief administrative officer for parent company Limited Brands, Inc said: "The mall-based stores will be large box, A-mall-type units with full assortments, but they're in the UK, not the US, and we have to learn. That's what we're looking to do as we expand, in the UK in particular, and those will be company-owned and operated."

The company is renowned for its annual fashion show and catalogue featuring top models such as Heidi Klum and Rosie Huntingdon-Whiteley.

Founded in 1977, Victoria's Secret is one of the most popular lingerie brand in the US.

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