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Victoria's Secret Lingerie appoints new chief executive

L Brands has announced that John Mehas has been appointed as chief executive of Victoria’s Secret Lingerie.

FASHION

Victoria's Secret Lingerie appoints new chief executive

L Brands has announced that John Mehas has been appointed as chief executive of Victoria’s Secret Lingerie.

He will take up his new role in early 2019 and will succeed Jan Singer who has resigned.

Mehas is currently working as president of Tory Burch and prior to that was president and chief executive of Club Monaco. Earlier in his career, he worked with Gap and Bloomingdales.

Leslie Wexner, chairman and chief executive of L Brands, said: “John is an outstanding retail merchant and we could not be more excited for him to lead Victoria’s Secret Lingerie to a new phase of success.

“Our number one priority is improving performance at Victoria’s Secret Lingerie and PINK. In doing so, our new leaders are coming in with a fresh perspective and looking at everything … our marketing, brand positioning, internal talent, real estate portfolio and cost structure.”

In addition to Victoria’s Secret and PINK, L Brands’ other retail businesses include Bath & Body Works, La Senza and Henri Bendel.

L Brands has also announced that it made a net loss of $42.8 million in its third quarter compared to profit of $86 million in the same period last year. Net sales rose by 6% to $2.775 billion in the thirteen-week period to 3 November.

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