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Victoria Plumb rebrands as VictoriaPlum.com as it expands into bedrooms

Online bathroom retailer Victoria Plumb, has changed its name to VictoriaPlum.com and launched a new brand image and website as it prepares to expand into bedroom furniture.

GENERAL MERCHANDISE

Victoria Plumb rebrands as VictoriaPlum.com as it expands into bedrooms

The new, faster website enables customers to register for more information about the forthcoming bedroom range.

Ben Padley, chief marketing officer at VictoriaPlum.com, said: “VictoriaPlum.com has been successfully delivering year on year growth for over 15 years, and now we want to help our customers in other areas of their homes. Our next move will be across the landing, bringing our philosophy of designer products at internet prices to the bedroom.”

VictoriaPlum.com said the new website has been created to provide a faster and easier shopping experience on mobiles, tablets and desktop computers. It also offers advice on every stage of the bathroom buying journey as well as making recommendations according to customers’ tastes, requirements and bathroom size.

Padley added: “VictoriaPlum.com is dedicated to providing the highest level of service to our customers. These changes to our brand and website have been made to help enhance the customer’s journey and to give them the confidence in the choices they are making, both in terms of products and in us." 

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