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Urban Decay to join line-up at Liverpool ONE

Cosmetics brand Urban Decay is to open its first boutique in Liverpool with a 1,000 square foot store at Liverpool ONE.

GENERAL MERCHANDISE

Urban Decay to join line-up at Liverpool ONE

Due to open in time in time for Christmas, the store will be situated on the corner of Liverpool ONE’s Paradise Street and Peter’s Lane.

Isabel Malbois, general manager of Urban Decay UK & Ireland, said: “Liverpool ladies are known for their love of makeup and have been incredibly loyal to the Urban Decay brand over the years. We are absolutely delighted to announce the opening of the ultimate destination for beauty junkies in the very heart of Liverpool. The Urban Decay boutique in Liverpool will represent everything the UD brand is known for: feminine, a little dangerous and a lot of fun!”

The news follows the recent announcement that Jack Wolfskin, Lindt, Smiggle and Cosy Club are also opening stores on Paradise Street. Together with Urban Decay, 20 new brands have committed to Liverpool ONE so far this year.

Miles Dunnett from Grosvenor Europe said: “Urban Decay is another great addition to Liverpool ONE’s line-up of leading international brands. Their arrival is a reflection of our ongoing strategy to identify and secure the very best retailers and restaurants, and also reaffirms Liverpool ONE’s position as one of the most in-demand destinations in the UK.”

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