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United Biscuits launches retail Ambassadors Club

Biscuit manufacturer United Biscuits has launched an “exclusive retailer” Ambassadors Club as it looks to increase its focus on the convenience and impulse category.

GENERAL MERCHANDISE

United Biscuits launches retail Ambassadors Club

Biscuit manufacturer United Biscuits has launched an “exclusive retailer” Ambassadors Club as it looks to increase its focus on the convenience and impulse category.

Comprised of 12 independent retailers from both affiliated and unaffiliated sectors across the UK, the United Biscuits Ambassadors Club will convene on a quarterly basis to discuss hot topics and share category experience to enable United Biscuits to gain deeper insights into the challenges faced by retailers.

The club will also offer members the chance to take a first look at United Biscuit’s initiatives and share feedback on proposed developments in the company’s convenience and impulse offering.

Hena Chandarana, trade communications controller at United Biscuits UK, said: “We have had extremely positive feedback from convenience customers on how our Better Biscuits advice has been instrumental in helping them increase biscuit sales in store, which is crucial in the current market of increased high street competition.

“Convenience is a complex channel and we recognised the need to get to the heart of the issues and challenges retailers are facing. Through the launch of the United Biscuits Ambassadors Club we are building on the strong partnerships developed through our Better Biscuits platform, as we look to drive continued growth into the category and convenience channel at large.”  

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