Uniqlo to relaunch global flagship store in London
Due to launch on 18 March, the transformed store will be the first in the world to stock the Liberty London for Uniqlo range which the brand has designed with the famous department store.
Totalling 2,240 square metres, the sales space within the existing store has been expanded from three floors to five thereby almost doubling the size of the original space. In addition, a new conceptual sales area has been created where Uniqlo’s LifeWear concept will be on display, while a newly built roof terrace will give shoppers views across London and play host to exclusive events.
Takao Kuwahara, Uniqlo Europe chief executive, said: “London was Uniqlo’s first market outside of Japan when we opened in 2001. Our London Global Flagship Store followed in November 2007, offering the largest Uniqlo sales floor space in the world at the time. The redevelopment, almost 10 years later, demonstrates Uniqlo’s longstanding commitment to London and our desire to continue to improve our offering for both a local and a global customer audience.”
The new concept area will be called The Uniqlo WearHouse which gives a nod to the heritage of the brand’s original name, The Unique Clothing Warehouse. The space will be accessed either from within the store or from its own private entrance and lift from Oxford Street. With an entirely different design and bespoke way of displaying the LIfeWear range, Uniqlo WearHouse London will also act as a cultural hub where events will be hosted throughout the year. The store will be the first Uniqlo shop in the world to showcase the new concept.
The shop will also feature Uniqlo’s staple technology touches such as LED tickers and rotating mannequins. To further enhance the customer shopping experience at the store, Uniqlo will launch a dedicated online shopping assistant. www.Uniqlo.com/311 will act as a store guide, allowing customers to check stock levels at other Uniqlo London stores, with the option to order online if they are not be able to find what they are looking for.
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