Uniqlo appoints Novak Djokovic as global brand ambassador
The five-year partnership will see Djokovic promoting the Uniqlo brand and clothing worldwide. The tennis player will also collaborate with the clothing retailer on a range of sportswear lines.
A preview of the collaboration’s first results will be seen at this year’s French Open Tennis Tournament starting on 27 May, where Djokovic will debut his newly designed Uniqlo match wear to spectators in Paris and to a worldwide TV audience.
Tadashi Yanai, chairman, president & CEO of Fast Retailing, explained: "We are extremely pleased to have Novak Djokovic become Uniqlo's global brand ambassador. We will use the most innovative fabrics and technologies to develop match wear that can contribute to the performance of a globally recognized and respected sports person like Novak. At the same time, Uniqlo will incorporate latest fabrics and technologies to co-develop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world."
Djokovic added: "I am honoured, and also very excited, to have been appointed as the UNIQLO global brand ambassador. Uniqlo is a cool brand with strong roots in Japan, a country whose culture and way of life I respect.
“I feel a natural connection with Uniqlo. To me, Uniqlo is not fast fashion, and it’s not sports wear. Uniqlo is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life. I look forward to collaborating with Uniqlo in the development of new products and to getting to know the global Uniqlo family better."
Uniqlo has also announced that it will manufacture a custom-designed charity Uniqlo T-shirt to sell at a select number of Uniqlo stores and online. Proceeds from sales of the T-shirts will be donated to the Novak Djokovic Foundation to support children’s programmes.
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