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Uniqlo welcomes Roger Federer as global brand ambassador

Japanese clothing retailer Uniqlo has welcomed tennis player Roger Federer as its latest global brand ambassador.

FASHION

Uniqlo welcomes Roger Federer as global brand ambassador

As a result, Federer will represent Uniqlo at all tennis tournaments throughout the year.

Tadashi Yanai, founder, chairman and chief executive of Uniqlo owner Fast Retailing, said: "Mr. Federer is one of the greatest champions in history; my respect for him goes beyond sport. Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people." 

Federer's game wear for Wimbledon 2018 was designed at the Uniqlo Paris R&D Centre, led by artistic director Christophe Lemaire. Instead of the classic polo shirt or crewneck style collar, Uniqlo took into account Federer's preference for a short stand-up collar to create a more sophisticated look both on and off court. The design of the shirt and shorts is accented by a burgundy colour line to highlight Uniqlo's corporate colour.

Uniqlo’s other global brand ambassadors include Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).

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