THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Uniqlo welcomes Roger Federer as global brand ambassador

Japanese clothing retailer Uniqlo has welcomed tennis player Roger Federer as its latest global brand ambassador.

FASHION

Uniqlo welcomes Roger Federer as global brand ambassador

Japanese clothing retailer Uniqlo has welcomed tennis player Roger Federer as its latest global brand ambassador.

As a result, Federer will represent Uniqlo at all tennis tournaments throughout the year.

Tadashi Yanai, founder, chairman and chief executive of Uniqlo owner Fast Retailing, said: "Mr. Federer is one of the greatest champions in history; my respect for him goes beyond sport. Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people." 

Federer's game wear for Wimbledon 2018 was designed at the Uniqlo Paris R&D Centre, led by artistic director Christophe Lemaire. Instead of the classic polo shirt or crewneck style collar, Uniqlo took into account Federer's preference for a short stand-up collar to create a more sophisticated look both on and off court. The design of the shirt and shorts is accented by a burgundy colour line to highlight Uniqlo's corporate colour.

Uniqlo’s other global brand ambassadors include Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy