THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Under Armour strengthens regional structure

Under Armour has strengthened its regional structure with a raft of new senior appointments.

FASHION

Under Armour strengthens regional structure

Under Armour has strengthened its regional structure with a raft of new senior appointments.

Jason Archer has been appointed as managing director for the Asia Pacific region while Manuel Ovalle has become managing director for Latin America. Meanwhile, Massimo Baratto has taken up the role of managing director for Europe, the Middle East and Africa.

The company has also announced that its Hong Kong office will be expanded to serve as its Asia Pacific headquarters.

Under Armour president and chief operating officer Patrik Frisk said: "Today's actions support our commitment to becoming a more operationally excellent company capable of supporting the global potential of the Under Armour brand. As we work to scale our international business, we remain focused and measured in our evolution across our entire portfolio to ensure that we are driving toward long-term return for our shareholders."

Having already worked for six years with Under Armour, Archer will now oversee the company’s operations in Australia, China, India, Japan and South Korea. Prior to joining the company, he spent 11 years with Adidas in Latin America and six years with PwC on assignments in Canada and Europe.

Ovalle joined Under Armour in 2013 and before that spent nearly 20 years with Adidas as managing director for Latin America. He will be based in Panama and be responsible for the company's entire Latin America business. 

Baratto started working with Under Armour in May. Prior to that, he was chief executive of the Oberalp Group. In his new position, he will oversee the Europe, Middle East and Africa region.

Meanwhile, Jason LaRose will continue in his role of president for North America where he leads the company's business in the US and Canada. Prior to Under Armour, he held senior leadership positions with Express, Sears Holding Corporation and McKinsey & Company.

All four regional leads report directly to Frisk.

The company has also announced that Erick Haskell, Under Armour's managing director for Greater China, is planning to leave the company later this month to pursue a new opportunity.

Frisk added: "We are grateful for Erick's leadership and the strong foundation he set over the past few years, which has positioned us for strong, balanced growth as we enter our next chapter in this important region."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process