THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
UK’s first Chinese fashion retailer launches e-commerce site
Bosideng fashion now available throughout the UK

Bosideng using e-commerce to ensure its premium menswear clothing and accessories are available throughout the UK.

OMNICHANNEL

UK’s first Chinese fashion retailer launches e-commerce site

Bosideng London opened the doors of its six-storey European headquarters just off Oxford Street in the summer. As part of its expansion into the European market, Bosideng London’s most popular pieces from its Autumn/Winter 2012 collection are all available for next-day UK delivery.

The website has been launched with a 10% promotional discount on all orders, supported by free next-day delivery until 31 December 2012. Additionally, orders placed before 20th December will be delivered in time for Christmas.

“Following the launch of our London store, we’re pleased to expand our offering to the whole of the UK,” said Wayne Zhu, Bosideng UK’s CEO. “This is a key step in making our mark on British consumers and our target male audience. Recent reports show that UK consumers have one of the world’s highest online spends, and we’re very happy to be joining the cyber shopping experience.”

Bosideng London’s range has been developed by British Design Directors Nick Holland and Ash Gangotra, who hold five decades of combined experience and have previously worked with Oasis frontman Liam Gallagher on his Pretty Green label. Dedicated to quality and innovation, only 50 pieces of each item have been created for the exclusive Autumn/Winter 2012 collection.

Make sure your company connects with your customers at every touchpoint by attending the Retail Bulletin’s 4th Multichannel Retailing Summit 6th February 2013. Speakers include N Brown Group, Lovehoney, John Lewis, Gravis Germany, Evans Cycles, Snow & Rock, A Suit That Fits, Tesco.com, Asda Direct, Ladbrokes, Google, Visa, eDigital Research, Shutl, Demandware, Experian, Bazaarvoice…
Click here for the programme and registration.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing