UKs first Chinese fashion retailer launches e-commerce site
Bosideng using e-commerce to ensure its premium menswear clothing and accessories are available throughout the UK.
Bosideng London opened the doors of its six-storey European headquarters just off Oxford Street in the summer. As part of its expansion into the European market, Bosideng London’s most popular pieces from its Autumn/Winter 2012 collection are all available for next-day UK delivery.
The website has been launched with a 10% promotional discount on all orders, supported by free next-day delivery until 31 December 2012. Additionally, orders placed before 20th December will be delivered in time for Christmas.
“Following the launch of our London store, we’re pleased to expand our offering to the whole of the UK,” said Wayne Zhu, Bosideng UK’s CEO. “This is a key step in making our mark on British consumers and our target male audience. Recent reports show that UK consumers have one of the world’s highest online spends, and we’re very happy to be joining the cyber shopping experience.”
Bosideng London’s range has been developed by British Design Directors Nick Holland and Ash Gangotra, who hold five decades of combined experience and have previously worked with Oasis frontman Liam Gallagher on his Pretty Green label. Dedicated to quality and innovation, only 50 pieces of each item have been created for the exclusive Autumn/Winter 2012 collection.
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