UK Toy Fair sold outÂ– Visitor registrations up 35 per cent
The 57th annual UK Toy Fair is now sold out. 180 toy companies will exhibit in the fully booked Grand and West Halls at Olympia between 26-28 January 2010. Visitor registrations for the event are a massive 35 per cent ahead of this time last year.
“Toy Fair 2010 is on a par with Toy Fair 2009 in terms of exhibitor numbers and exhibition space: a fantastic position for us to be in considering the impact the current economical turmoil has had on many trade shows this year,” commented Simon Pilling, BTHA Fairs & Events Manager.
Following the move back to Olympia for 2010, Toy Fair has welcomed 65 brand new and returning exhibitors, including the likes of Bladez Toys, Cheeky Rascals, Crafty Kids, Dice Maestro, Gosh International, Hobbygames, Little Star Creations, On Tracks, Papo, Tomy and Wild and Wolf. The final stand (B89) was taken by Ingo Devices UK Ltd. 39 companies will exhibit in the Greenhouse Area, occupying a prime location at the front of the hall.
Retailers are also flocking to register for the fair, both from major multiples such as Amazon, Argos, Asda, Boots, Comet, Costco, Debenhams, Early Learning Centre, John Lewis, Mothercare, Play.com, Sainsbury’s, Smyths Toys, Tesco, Toys R Us and WH Smith; and also independent retailers, including Toymaster , Tots ‘n’ Toys, Time Was, Just William Toys, Hanchett Toys, Mum’s the word.com, Alworths, Daisy Daisy, Scott’s Toy Box, Duffy’s Toy World, Jesters.com, Kit Krazy.com and JoJo Maman Bebe.
Organiser BTHA has opened a waiting list for potential exhibitors. Simon Pilling explained: “Our plan for 2010 was always to fill the Grand and West Halls and then open a waiting list in case of last minute changes to the floor plan. There are already a handful of companies on this list and should it grow to the point where creating a new area is feasible, then the BTHA will look into the option of extending into the hall’s ante rooms or upstairs on the gallery. However, we would only create this additional exhibition space if we felt that the exhibitors within it will have a great Toy Fair experience.”
Additional exhibition space will be allocated on a first come first served basis. Companies interested in exhibiting should contact Simon Pilling at the BTHA on 020 7701 7127.
Organised by BTHA (British Toy and Hobby Association), Toy Fair takes place from 26-28 January 2010 at London’s Olympia.
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