UK shoppers plan to spend same or less on Christmas presents this year
Data from Kantar Media Compete’s Online Shopper Intelligence report shows that 49% of UK shoppers plan to do most of their Christmas shopping in November with 21% shopping in October. Only 1% plan to leave Christmas shopping to Christmas Eve and 4% will not be making any Christmas purchases at all this year.
Of the 74% of people who said they researched pre-Christmas deals, 54% said they would consult retailers’ websites.
John Thekanady, client services director at Kantar Media Compete UK commented: “While a quarter of Christmas shoppers do not intend to research their purchases beforehand, more than half indicate that they will rely on retailer websites to guide their purchasing decisions. Retailers need to implement sound strategies to drive shoppers to their websites during the Christmas shopping window, which now starts in October, and ensure visitors have a positive experience once they arrive on the site.”
Kantar Media Compete surveyed 1,500 UK online shoppers when compiling the report.
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