UK consumers to spend £684m on Father's Day
The figures show that in 2014 consumers spent £467 million on Father’s Day gifts, £140 million on Father’s Day food and drink, and £52 million on Father’s Day cards and wrap.
Commenting on this year’s forecast, Greg Bromley, retail analyst at Conlumino, said: “Not only are fathers going to benefit this year from the wider improvements in the economy, with increased spending on Father’s Day, but retailers are benefiting from it too as occasions such as these provide a reason to boost sales.”
However, total spending on Father’s Day falls well below that of Mother’s Day. In 2014, total retail spend on Mother’s Day was nearly double that of Father’s Day at £1.3 billion. In addition, Conlumino found that just 37.6% of consumers feel that Father’s Day is an important occasion compared to 48.7% for Mother’s Day.
Tesco was shown to lead the market for Father’s Day, holding a 14.9% market share. The retailer was followed by its supermarket rival Asda at 11.8%, and by Amazon at 10.4%.
Bromley added: “In general, consumers shopping for Father’s Day know that the major grocers are likely to have sizeable ranges, especially of the more impulsive items such as cards and small gifts. This makes them appealing to time-pressed, convenience-focused shoppers – especially mothers.”
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