UK consumers to spend £1.45 billion on Back to School this year
The figures show that last year saw £842 million spent on school uniforms, £225 million on sportswear and sports equipment, £148 million on stationery, £130 million on school accessories and £83 million on school books.
Greg Bromley, retail analyst at Conlumino, said: “Consumers feeling the benefit from wider improvements in the economy should feel more comfortable in making Back to School purchases this year, for what is typically a very expensive time of year for parents.”
He added: “While purchase volumes are unlikely to pick up massively, parents may start to splash out more on Back to School purchasing – this might mean buying their child some extra stationery or a new pair of football boots – purchases that previously would have been postponed.”
Conlumino found that the primary driver of store choice when purchasing school uniform was product quality. This came ahead of low prices, convenience and the availability of bargains or special offers.
Bromley said: “Consumers are demanding uniforms that are durable and will last for the full school year. As disposable incomes continue to recover, consumers are likely to be willing to spend slightly more on school uniform if it will last longer and represents better value for money.”
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