THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
TUI to rebrand Thomson and First Choice shops

TUI has announced that all of its Thomson and First Choice shops are to be rebranded in an effort to end public confusion about each brandÂ’s offer.

BRANDS

TUI to rebrand Thomson and First Choice shops

The £8 million initiative will see all shops branded as "Thomson featuring First Choice" to ensure that customers know that they can buy the full range of Thomson and First Choice holidays in every shop.

TUI currently has 505 Thomson stores and 215 First Choice Stores which have operated separately since the brands merged in 2007. The company said the rebrand would result in Thomson becoming its leading brand on the high street but would also help First Choice by expanding its store presence in the UK. 

Thomson will sell "uniquely designed holidays" while First Choice will focus solely on all-inclusive package holidays.

The rebrand is being spearheaded by TUI retail director Kathryn Ward and distribution director Nick Longman.

Commenting on the move Longman said: “We have two major, distinctive brands, and have a strong presence across the country.  We want to make the biggest, clearest impact we can, for our customers.

“There is certainly room for both brands, and customers will benefit from the breadth and clarity of what we have to offer. To ensure we remain market leaders on the high street we need to give our customers unrivalled accessibility to the best choice of our wide range of products. That’s why we are bringing both our market leading brands to all of the towns we operate in.” 

The store revamps will begin in the South West region with nationwide completion expected by October 2013.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing