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Trio of retailers sign up to Tottenham Court Road's The Avenue

A trio of retailers have committed to take stores at The Avenue, a new office and retail building on the corner of London’s Bedford Avenue and Tottenham Court Road.

GENERAL MERCHANDISE

Trio of retailers sign up to Tottenham Court Road's The Avenue

A trio of retailers have committed to take stores at The Avenue, a new office and retail building on the corner of London’s Bedford Avenue and Tottenham Court Road.

Ashby Capital and Exemplar have signed up Danish bakery Ole & Steen for a corner retail unit consisting of 1,627 square feet of ground floor space. A new entrant to London, the brand launched its first international bakery at St James's Market, followed by a second in Richmond. One Bedford Avenue will be its fifth London bakery in just under a year after upcoming openings in Canary Wharf and Victoria's Nova development.

In addition, Cath Kidston has signed for a total of 2,521 square feet of space across the ground and lower-ground floors. The British lifestyle brand now has stores in 20 countries around the world, including over 70 in the UK.

Sue Carvell, commercial director at Cath Kidston, said: “Cath Kidston’s expansion in its home market forms a key part of our current strategy, especially as we build our London and Travel portfolio of stores. The Avenue continues the transformation of the Tottenham Court Road area that is taking place so well and provides us with a prime retail space that will attract high customer footfall and increases our brand’s presence in attractive, central London shopping locations.”

Meanwhile, Dutch homewares brand Hema has also chosen The Avenue for its latest UK store. The group, which has almost 700 stores in seven countries, opened its first outlet in the UK in 2014.

Peter Ferrari, chief executive of Ashby Capital, said: “By choosing to open new stores at The Avenue, Ole & Steen, Cath Kidston and Hema are highlighting the changing face of Tottenham Court Road. The new station, which is now open and set to welcome Crossrail next year will make this the main entry point to the West End, and the £40 million West End Project is creating new boulevard pavements and open spaces to encourage longer dwell times.”

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